DRAG

Service Designer/
UX/UI Designer
Natural Cider Maker

ABOUT –
ABOUT –

I'm a creator with a wide interest. I love creating both fysical as digital or conceptual.

I'm currently living in Rotterdam. I love music and occasionally mix aorganic Downtempo techno set. I love to make things with my hands and have a whole house to prove so.

Everything is a story, that's why I am always searching for the storyline in my projects.

Experience

Rechtstreex

Regional Coordinator

At Rechtstreex, I helped connect local farmers and consumers through a short and transparent food supply chain. I was responsible for managing over 45 pick-up locations across the Rotterdam region and served as the main point of contact for new collaborations, business partners, and regional stakeholders. I guided and supported a team of more than 50 neighborhood hosts, while also contributing to project development and the strategic evolution of the company’s business model.In addition, I played a key role in the rebranding and repositioning of the organization, working to strengthen its strategic market fit. Through this experience, I learned to balance idealism with economic reality — a valuable lesson in building sustainable and scalable food systems.
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Kollekt.fm

Service Design, Platform Development/

Collaborative role between development team and our customer base. Developed a software interface for the 'tool' side of our software. Worked on expanding the business for new stakeholders by designing suitable UI while maintaining the current stakeholders and expanding business.
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Graduation intern

Research project in assignment of my own formulated research topic: How to collaborate in, and conduct a successful brands-to-music intake process and build a suitable user experience for new clients.

Vercierderij

Cider Maker

We craft authentic Rotterdam cider, brewed from unsprayed apples grown in historic high-stem orchards across the region.
With every bottle, we help preserve biodiversity — and bring people closer to nature and to each other.Our cider is pure, local, and always comes with a story.
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From crisp classics to unique specials (wild-fermented, barrel-aged, or double-hopped) — every edition is an ode to the orchard and its rich harvest.But we do more than make cider.
At De Vercierderij, you can pick, taste, and take part:
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🍎 Help harvest apples
🍏 Discover the craft of cider-making
🥂 Enjoy tastings & events at the Van Nelle Factory in Rotterdam

🔹 Our mission
Through cider, we celebrate the richness and value of nature.
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We connect people with their environment — and with one another — one glass at a time.

🌐 Learn more or taste for yourself: www.vercierderij.nl

Digital skills

dESIGN & PROTOTYPING

  • Figma
  • Sketch
  • Webflow
  • Illustrator
  • Photoshop
  • InDesign

Wireframing & user flows

  • Figma
  • Miro

Key Skills

  • User-experience design
  • User-interface design
  • Qualitative research / Customer interviews
  • Public speaking
  • Critical thinking
  • Stakeholder management
  • Entrepreneurial mindset

Education

Technical University of Delft

Msc. Strategic Product Design

Cum Laude
2017-2019

Technical University of Delft

Bsc. Industrial Design Engineering

2012-2017 (+1 gap year)

AMERICAN CIDER ASSOCIATION

Certified cider guide

2025