DRAG

Service Designer/
UX/UI Designer
Natural Cider Maker

ABOUT –
ABOUT –

I'm a creator with a wide interest. I love creating both fysical as digital or conceptual.

I'm currently living in Rotterdam. I love music and occasionally mix aorganic Downtempo techno set. I love to make things with my hands and have a whole house to prove so.

Everything is a story, that's why I am always searching for the storyline in my projects.

Experience

Rechtstreex

Regional Coordinator

At Rechtstreex, I helped connect local farmers and consumers through a short and transparent food supply chain. I was responsible for managing over 45 pick-up locations across the Rotterdam region and served as the main point of contact for new collaborations, business partners, and regional stakeholders. I guided and supported a team of more than 50 neighborhood hosts, while also contributing to project development and the strategic evolution of the company’s business model.In addition, I played a key role in the rebranding and repositioning of the organization, working to strengthen its strategic market fit. Through this experience, I learned to balance idealism with economic reality — a valuable lesson in building sustainable and scalable food systems.

Kollekt.fm

Service Design, Platform Development/

Collaborative role between development team and our customer base. Developed a software interface for the 'tool' side of our software. Worked on expanding the business for new stakeholders by designing suitable UI while maintaining the current stakeholders and expanding business.

Graduation intern

Research project in assignment of my own formulated research topic: How to collaborate in, and conduct a successful brands-to-music intake process and build a suitable user experience for new clients.

Vercierderij

Cider Maker

We craft authentic Rotterdam cider, brewed from unsprayed apples grown in historic high-stem orchards across the region.
With every bottle, we help preserve biodiversity — and bring people closer to nature and to each other.Our cider is pure, local, and always comes with a story.

From crisp classics to unique specials (wild-fermented, barrel-aged, or double-hopped) — every edition is an ode to the orchard and its rich harvest.But we do more than make cider.
At De Vercierderij, you can pick, taste, and take part:

🍎 Help harvest apples
🍏 Discover the craft of cider-making
🥂 Enjoy tastings & events at the Van Nelle Factory in Rotterdam

🔹 Our mission
Through cider, we celebrate the richness and value of nature.

We connect people with their environment — and with one another — one glass at a time.

🌐 Learn more or taste for yourself: www.vercierderij.nl

Digital skills

dESIGN & PROTOTYPING

  • Figma
  • Sketch
  • Webflow
  • Illustrator
  • Photoshop
  • InDesign

Wireframing & user flows

  • Figma
  • Miro

Key Skills

  • User-experience design
  • User-interface design
  • Qualitative research / Customer interviews
  • Public speaking
  • Critical thinking
  • Stakeholder management
  • Entrepreneurial mindset

Education

Technical University of Delft

Msc. Strategic Product Design

Cum Laude
2017-2019

Technical University of Delft

Bsc. Industrial Design Engineering

2012-2017 (+1 gap year)

AMERICAN CIDER ASSOCIATION

Certified cider guide

2025